Tell us your story

We will help you optimise your company story for your website.

Share your company story with LightSpeed by filling in the content collection form below.

Your company’s story is an important part of your website copy. While this page is often brand-led, it still needs to support search visibility, user clarity, and click-through performance.

We will help you communicates who the business is, while aligning with how users search for company background, brand information, and business credibility.

This content collection form is an important step towards finalising your company’s story for the website.

"*" indicates required fields

Hero Banner

READ MORE ABOUT HERO BANNER: Website Content Guidelines

A hero banner is a prominent, visually striking section at the top of a webpage, often containing imagery and a call to action, designed to capture a visitor’s attention and convey the main message or purpose of the site.

Headline*

An effective hero headline acts as a primary CTA, enticing readers to click, and should be clear, engaging, relevant, and SEO-optimised, ideally within 50 to 70 characters.

Hero Image or Video*

A hero image or video is a prominent visual feature at the top of a website, designed to immediately engage visitors by encapsulating the brand’s essence and message.

Include a Hero Image

Include a Hero Video

Hero Image*

Upload the Hero Image you wish to use using the following naming convention: about-page-hero-image.jpg

Accepted file types: jpg, png, Max. file size: 100 MB.

Hero Image Alt Text*

Alt text is vital for web accessibility as it describes images to visually impaired users via screen readers and helps with SEO by giving search engines context for images.

Hero Video*

Upload the Hero Video you wish to use using the following naming convention: about-page-hero-video.mp4

Accepted file types: mp4, Max. file size: 100 MB.

Hero Video Alt Text*

Alt text is vital for web accessibility as it describes images to visually impaired users via screen readers and helps with SEO by giving search engines context for images.

Elevator Pitch

An elevator pitch for a website, when put into text, should ideally be within 150-200 characters—enough to cover the essentials but concise enough to read at a glance. It should highlight the site’s core function, its unique edge, and the main benefit to users, compelling them to learn more with just a quick scan.

Provide your Elevator Pitch*

If you already provided us with this, on your homepage, we can use the same paragraph. Alternatively, you can write a slightly different version for your About page

CTA

READ MORE ABOUT CTA: Website Content Guidelines

A CTA, or Call-to-Action, is a prompt on a website that encourages users to take a specific action, such as signing up or purchasing. It’s typically presented as a button or link, designed to grab attention and drive conversions.

CTA Text*

Enter the text that will be displayed on your CTA

CTA Functionality*

Briefly describe what you would like your CTA to look like (is it a button, link or something else?), as well as what you would like it to do (link users to another page, open a form, etc)

Founders and Owners

Here we will showcase the owner, founder or “face of the brand” with a bio to help visitors connect with you.

Enter Founders and Owners

Provide details on your company’s founders and/or owners

Team

If you would like to show additional bios for other members of your team, please complete the following section:

Team Members

Fill in your team members information in the blocks provided

The Story

What is this?

Storytelling is a great way to communicate ideas and explain things in a way that is both engaging and educational. It is proven that stories help us understand concepts that we are otherwise unfamiliar with because they allow us to focus on the experiences of people that we can relate to. Telling a story on your About page is a powerful way to set yourself apart and establish a rapport with your visitor.

What does it look like?

You can choose to tell your OWN STORY – perhaps your company history or your personal journey to launching this product/service.

Or you could tell your CUSTOMER’S STORY – either by writing as though you were speaking directly to them (“If you’re reading this, you’re probably…xyz…”), by telling a story from a past customer, like a case study, or even creating something from your imagination that describes the story of your typical/ideal customer’s journey. The possibilities are endless!

What we’ll need:

Whether you choose to tell your story or your customer’s story – we will help you get your message across by asking you to break it up into 3 sections as follows:

Act 1 (Beginning) – The Challenge/Desire “Before”
Act 2 (Middle) – The Action / Journey Taken
Act 3 (End) – The Transformation/Result “After”

You can write as little as 1-2 sentences for each Act, or several paragraphs. It’s up to you!

Act 1 – Beginning (The Challenge/Desire "Before")

To do:

If you’re telling the CUSTOMER’S STORY…

Set the scene – who are they, what problem are they trying to solve / goal are they trying to achieve? Why does this matter to them and what is in their way?

If you’re telling YOUR STORY…

What inspired you to start your business / create these products / sell this service? What need did you see in the market and why did you care about it?

Act 2 – Middle (The Action / Journey Taken)

To do:

If you’re telling the CUSTOMER’S STORY…

This is the part where feel like turning back or giving up – they are trying to solve the problems introduced in Act 1 but it’s not working as well as they hoped – until they ‘meet you’ (or discover your product/service) and their life starts to change. Let us ‘see’ this struggle as well as what your customer learns or does once they start working with you.

If you’re telling YOUR STORY…

This is the part where you let us see what you built and what it took. Share your obstacles as well as your wins along the way – and give your readers an idea of what you had to do/learn/become to get where you are today.

Act 3 – End (The Transformation/Result "After")

To do:

If you’re telling the CUSTOMER’S STORY…

By now, you are a key part of their story as the guide/saviour, but the customer is still the hero! You have helped them avoid failure / achieve success and now we want to see what looks like – and celebrate with them! (TIP: Never assume someone understands how much your business/product/service can change their lives – be sure to tell them!)

If you’re telling YOUR STORY…

Wrap up by describing where your business at is today or your vision for the future – and how this relates to your reader. Be sure to remind them of any takeaways you want them to remember:

Who do you serve?
What do you offer?
How does it help?
and
Why do you care?

Media & Downloads

If you have any extra photos, infographics, videos etc that could support your About page, please feel free to upload these too – and we will use what we can!

For example:

A demo video or highlights reel
Downloadable case studies of past projects
An Infographic, chart or screenshot

These are just examples, you may upload whatever you feel should be added to this page

Add Media & Downloads

Add files you would like to include in the About Us Page

Main Content

Here is a summary of the content needed for an effective website About Us page:

Company Overview: Offer a succinct introduction that delves into your company’s journey, highlighting its mission, distinctiveness, origins, challenges faced, and the driving forces behind its inception.
Unique Value Proposition: Highlight what differentiates your company from competitors and your key strengths.
Company Description: Offer a succinct introduction, focusing on your mission and distinctiveness.
Introduce Your Team: Showcase team members with photos and brief bios, using a grid layout for smaller teams and group photos for larger ones.
Contact Information: Facilitate easy communication by incorporating basic contact details, even if there’s a dedicated contact page.

List of company’s core principles:

Mission Statement: Summarise your company’s central purpose and aspirations.
Vision Statement:Clarify your company’s long-term objectives and vision.
Values: Define the fundamental principles shaping your company’s actions and choices.

List of potential trust signal content sections:

Testimonials: Personal accounts from customers that vouch for a company’s quality and service.
Reviews: Aggregate scores or feedback from customers, showcasing the company’s track record.
Endorsements Recommendations from influential figures or industry experts that boost company credibility.
Certifications: Proof that the company meets certain industry standards or criteria.
Badges: Icons indicating affiliations, achievements, or recognitions, such as security or excellence badges.
Partnerships Collaborations or associations with reputable companies or institutions that enhance credibility.

These are suggestions for sections of your page, you may add any other sections you may want on your About Us Page. Provide headings and detailed descriptions of your sections in the blocks provided below:

Add Main Content Sections

Include all the sections you would like on the About Us Page in the blocks provided below

FAQ Content

Homepage FAQs should address common questions or concerns potential customers might have.

READ MORE ABOUT FAQs: Website Content Guidelines

Frequently Asked Questions

Provide some frequently asked questions and answers to include in your About Us Page

Exerpt

A web page excerpt is a concise summary or introduction of the post’s content, serving to display a snapshot instead of the full article.

READ MORE ABOUT FAQs: Website Content Guidelines

Excerpt

Provide an excerpt for your website below

Featured Image

A featured image visually represents a post or page on your WordPress website. Featured images usually appear on your website at the top of posts. They also appear when you share your posts outside of your WordPress site, like on social media or news websites.

READ MORE ABOUT FAQs: Website Content Guidelines

Upload image as specified below:

Use the following naming convention for your Featured Image: about-page-featured-image-name.jpg

Max. file size: 100 MB.

Image Alt Text

Provide some alt text for your featured image

Images

Images are visuals added to pages to improve comprehension and engage readers.

READ MORE ABOUT FAQs: Website Content Guidelines

Upload images as specified below:

Add Images

Add any images you would like to include in the About Us Page

SEO

The purpose of SEO is to optimise content to improve its visibility in search engine results, driving organic traffic and increasing engagement with readers.

READ MORE ABOUT FAQs: Website Content Guidelines

SEO Website Title

The SEO title, also known as the title tag, is a vital HTML element displayed as the clickable headline on search engine results, influencing both SEO and user experience.

SEO Meta Description

An SEO meta description is a concise summary of a web page’s content displayed in search results, crucial for attracting user clicks and improving SEO.

SEO Keywords

SEO keywords are terms strategically integrated into online content to enhance search engine rankings by aligning with what people may search for to find the content.

Frequently asked questions

What is this?

The About page is where people will go if they want to learn more about you, your company’s history, or what your brand stands for. It’s a great opportunity to start building a relationship with your potential customer and share your ‘WHY’ (the purpose behind your venture) with your audience. An About page typically includes things like a mission statement, your brand story, your team bios as well as links to further information (downloads, news article, other sites – etc).

What does it look like?

The layout and design will depend on the content you provide us. Attached is an example mockup showing how an About page might look.

Hero Banner

Elevator Pitch

CTA

Founders and Owners

Team

The Story

To do:

To do:

To do:

Media & Downloads

Main Content

FAQ Content

Exerpt

Featured Image

Images

Upload images as specified below:

SEO

About Us

Our Products

Our Services

Our Solutions

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