Content Strategy Service 

Balancing structure and narrative to maximise impact

A constructive website compass

Mastering narrative and structure for WordPress and WooCommerce websites

Blending customised narratives with strategic content planningLightSpeed’s content strategies fine-tune your digital identity. For both new and existing websites our serve is designed to captivate your audience and significantly elevate your brand’s online visibility making you stand out from the crowd.

Is your brand’s voice lost online?

Elevating your narrative for a deeper connection with your audience

Transcending traditional boundaries. From enhancing brand consistency across all platforms to boosting online visibility and fostering seamless user experiences, we redefine your digital narrative and achieve unparalleled engagement and growth. Our tailored approach ensures your content not only resonates with your audience but also keeps driving your business forward. 

Falling short on your website’s ease of use?

Architect smooth and enjoyable digital experiences

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From Style Guide that sets Tone and Visuals, to user-friendly Sitemaps, Navigation, CTAs and Hero Headers, our integrated strategy guides a smooth user journey flow that engages in every visit. Enhanced by editing and content audits, we ensure your brand communicates consistently and content is not only consumed but mostly enjoyed.  

Trouble unifying your message?

Writing content for your website aimed to enhance audience connection 

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Our optional Content Editing skills sharpen text clarity and structure, integrating with dynamic Blog Posts and Social Media content creation for encouraging liking, sharing, retweeting, and more. We develop narratives that are relevant and resonating, ensuring your message is consistently compelling and maximises impact.

Low website visibility concerns?

Understanding how to enhance user interaction and maximise exposure

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Our strategy can also include creating SEO-friendly Website content and Newsletter templates to optimise ROI results. We align content with your goals for maximum visibility and interaction, using content audit information for strategic placements and engaging your audience with compelling content and interactive elements.

Our Content Strategy packages

Tailored for new and existing website’s and their audience’s embrace

Elevate your website with strategic content decisions and compelling narratives, defining structure and uncovering your brand’s essence and objectives. Share your project’s ideas through our Discovery Interview to map your needs. For cases that require in-depth briefings, our team is also prepared for comprehensive paid evaluations.

New Website Content Strategy

A digital debut with a fresh narrative that tells your brand’s story

Ideal for new sites, this package includes a consistent content plan tailored to your brand’s tone of voice and audience’s needs. We focus on creating a fresh narrative that aligns with your businesses’ goals, ensuring a powerful first impression.

Existing Website Content Strategy

A pursuit to revitalise your online presence keeping your voice and style

This package is designed for existing websites seeking revitalization or a strategic overhaul. We assess your current content, identify areas for improvement, and realign your content strategy to better reflect your evolving brand and audience dynamics.

The LightSpeed advantage

Pioneering a unified and original approach to website content excellence  

LightSpeed’s approach to content strategy not only anticipates future stages of website development but ensures every piece of content serves a purpose.

Content collection optimisation

Content strategy frameworks the upcoming content collection stage

We envision a strategy particularly effective for the last stage of the content process which we call the content collection phase, the stage where gathering essential materials and filling in identified gaps finally takes place. This ensures content completeness and alignment with your brand, laying a solid foundation for a top design.

Content-First Design philosophy

Streamlining content strategy for when content shapes design 

Our special Content-First Design approach means that your website’s design is guided by its content’s message. This ensures that your website is not just aesthetically pleasing but coherent and effective in communicating your brand’s story and engaging your audience. At LightSpeed we strongly believe your content defines your design.

Customised content strategies

Comprehensive tailored excellence meets innovation in content generation

Benefit from our team’s blend of years of experience and embraced innovation quests. From content audits to AI-powered content creation, we offer a full spectrum of services customised to meet your needs, offering a holistic strategy that covers every content creation and management aspect.

Your questions, our answers

FAQs for LightSpeed’s Content Audit Service

LightSpeed logo - content strategy
How will a content strategy benefit my business in the long run?

A Content Strategy is a plan for creating, publishing, and managing content on your website, aligns your site’s content with your brand, boosting user engagement, SEO, and site effectiveness, fostering audience connections for long-term growth.

What is involved in the Discovery Interview session?

The Discovery Session involves filling out our ‘Website Briefing Form’ and sometimes might require a more in-depth paid evaluation. This process helps us understand your brand’s identity, objectives, and audiences, forming the basis for your tailored content strategy.

What does the content audit process entail, and why is it important?

A Content Audit involves evaluating your current content to assess relevance, identify gaps, and measure performance. This process is vital as a pre-stage report for content strategy development, it ensures we build on your strengths and address any weaknesses effectively.

What are CTAs, and why are they important in a content strategy?

CTAs, or Calls to Action, are prompts on your website that guide users on what action to take next, such as ‘Contact Us’ or ‘Learn More’. They are crucial for guiding user interactions and converting website visits into tangible outcomes.