Our recent webinar with BugHerd drew more than 200 registrations and about 60 live attendees. This demonstrated how many agencies and product teams are seeking smoother handoffs. Representatives came from digital agencies, e‑commerce brands, and SaaS firms. Notably, larger organisations such as national healthcare and communications companies registered alongside boutique studios and freelancers. With a strong focus on real workflow pain points, the session delivered actionable insights from start to finish.

Watch the full webinar below:

What we covered

The conversation explored how LightSpeed eliminates friction from the design‑to‑launch process. This is achieved by combining a content‑first mindset with a structured, multi‑phase workflow. Key themes included:

• Content‑first onboarding – We start every project with a getting‑started document and a detailed website questionnaire. This helps lock down copy, imagery, and technical requirements. Development doesn’t begin until clients provide approved content.
• Structured Figma design system – Our Figma files include a built‑in Table of Contents and dedicated pages for templates and blocks. Clients are presented with clear navigation. They can leave contextual comments, improving the feedback loop and reducing iteration rounds.
• Multi‑phase approval process – Each stage—questionnaire → content collection → prototype → staging → live—requires written sign‑off from the client. Locked‑in prototypes help manage scope creep. This ensures everyone is aligned.
• Transparent staging feedback – Using BugHerd to pin notes on the staging site and triage them via a Kanban board keeps feedback clear and accountable. The webinar emphasised the need to standardise the tools for each phase. These tools include Figma for prototype, BugHerd for staging, and GitHub for development.
• Case study: Novus Media project – Ash shared how LightSpeed delivered 22 websites for Novus Media. This involved coordinating 50+ stakeholders. A four‑month interview and content‑gathering phase was followed by a month of content creation and six weeks for prototypes and builds. It proved the workflow’s effectiveness.

Audience engagement

Registrants spanned the globe—from the United States and the UK to Canada, Colombia, and Malaysia. The diversity underscored how universal the design‑to‑development pain point is. Feedback during and after the webinar praised the clear examples and simple frameworks. Attendees appreciated learning how to let real content drive designs and how to use a single tool per phase to avoid scattered feedback.

Key takeaways from our Design‑to‑Launch webinar

During the webinar, Ash Shaw and Richard O’Brien shared practical techniques to make handoff workflows smoother. Here are the core insights attendees said they valued most:

Clarify the scope before design begins

The hardest part of the handoff is often ambiguity — unclear needs, missing content, or undefined technical limits. LightSpeed addresses this by collecting approved content and assets upfront. We also keep a written record of goals and constraints. As a result, developers know exactly what they’re building, and clients know what to expect.

Structure your Figma files for easy navigation

Large design files can overwhelm clients and developers. Ash showed how a simple Table of Contents in Figma prototypes improves orientation and feedback. Each page is numbered and linked, with clear instructions at the top. This helps reviewers give useful feedback and reduces unnecessary revision cycles.

Use one tool per phase—and set feedback rules

Scattered comments across email, chat, and design tools slow projects down. To avoid this, the team uses Figma for prototype comments and BugHerd for staging feedback. Each tool comes with a short guide. Clients know exactly how to leave notes, for example, by pinning comments or tagging team members. This makes communication clear and actionable.

Require sign‑off at each milestone

A formal sign‑off process at the end of each phase—content, prototype, staging—keeps accountability high. Locked prototypes prevent scope creep, and the Kanban board in BugHerd shows progress on every staging task. As a result, the final handoff to developers is based on approved designs, not moving targets.

Let real content drive design

Placeholder text leads to inaccurate layouts and last‑minute changes. Ash reiterated that content comes before pixels. Design systems map directly to WordPress’s theme.json. By requiring real copy and images early, the prototype and staging build mirror the final site, reducing rework and client surprises.

Final thought

Attendees left with practical frameworks they can implement right away—from. These include setting up client questionnaires toand adding Tables of Contents in Figma. and usingUsing BugHerd for contextual feedback is also recommended. To dive deeper into each stage of the process, browse our Project Workflows series and start with our Website Design Process introduction.