The company
About ARMD Digital
ARMD Digital specialises in advanced cybersecurity solutions, focusing on email security and comprehensive cyber threat assessments. They help businesses protect their digital assets and ensure compliance with strict regulatory standards.
The
challenges
Outdated technology and complex management
ARMD Digital faced significant challenges due to outdated website technologies inherited from previous agencies. Their website relied heavily on WPBakery page builder, causing slow performance, management difficulties, and limiting their ability to adapt and grow. Key issues included:
- Complex maintenance
Frequent technical issues and manual interventions increased costs and reduced efficiency. - Poor performance
Dependency on resource-intensive plugins like WPBakery and Templatera. - Limited control
Dependency on developers for simple content updates increased operational costs.
Integration of various APIs and plugins to enhance functionality
ARMD Digital required seamless integration of multiple APIs and WooCommerce extensions to enhance the functionality of their website. This included connecting with external services like Calendly for scheduling and Mailjet for email communications, as well as ensuring compatibility with existing plugins and security measures.
Complicated customer workflow from quote to checkout
The existing customer workflow needed significant improvements to simplify the user experience from initial contact through to checkout. This involved streamlining processes to reduce friction points, automate routine tasks, and ensure a smooth transition between different stages of the customer journey.
Implement custom “Request a Quote” features
A critical need was the development of a custom “Request a Quote” feature. ARMD Digital wanted a robust system that could handle complex requests, integrate with their sales process, and generate accurate quotes based on user inputs. This feature needed to be intuitive and efficient, providing a seamless experience for potential clients.
The
solutions
Modernisation with WordPress Block Editor
LightSpeed addressed these challenges by rebuilding the ARMD Digital website using WordPress’s modern block-based Site Editor, built on the robust Twenty Twenty-Five theme. Key elements included:
- Intuitive visual editing
Using core WordPress visual editing tools, LightSpeed provided a straightforward way for ARMD’s team to manage content efficiently without technical support. - API and plugin integration
Seamless integration of essential services like WooCommerce, AutomateWoo (email automation), Calendly (scheduling), and Mailjet (email communication).
Strategic customisation & advanced integrations
We met these challenges by building tailored solutions designed to meet ARMD Digital’s specific requirements. We executed thorough research and rapid prototyping to identify the best APIs and plugins to use for these requirements. Multiple systems were integrated to streamline processes, including the Calendly and Mailjet APIs, ensuring that these systems work harmoniously with WooCommerce and allow for seamless communication and scheduling. Custom functions were developed to manage API interactions, enhancing overall site functionality and user experience.
Simplified customer workflow
To streamline the customer workflow, we leveraged our expertise with WooCommerce to refine the checkout process. The automated processes implemented to handle routine tasks reduced the risk of manual input errors and created an intuitive user interface. These enhancements ensured customers could easily navigate from quote requests through to final checkout, improving user satisfaction and operational efficiency.
Implemented custom “Request a Quote” features
We developed a sophisticated “Request a Quote” feature using Gravity Forms and custom JavaScript functions. Essential user details and product specifications are captured, integrating seamlessly with the backend to generate accurate quotes. The system includes automated follow-ups and quote management tools, enabling ARMD Digital to handle customer communication effectively. Other key features include a dynamic affiliate discount system and PDF invoice generation.
Advanced WooCommerce subscription customisations
WooCommerce classes and compatible plugins were utilised for subscription management, quote requests and order processing. This included configuring the WooCommerce Subscriptions plugin for both monthly and annual subscriptions, as well as handling variable subscription products.
The results
Enhanced website performance and user experience
The transition to modern WordPress technology significantly improved ARMD Digital’s website performance, reliability, and usability. The successful integration of various APIs and WooCommerce extensions automated many of ARMD Digital’s processes, reducing manual workload and minimising errors. These integrations created a cohesive system that enhanced overall site performance and reliability.
- Simplified content management
Empowering the ARMD team to easily manage and update blog posts and website content themselves, reducing ongoing operational costs. - Improved user journey
A streamlined customer workflow from initial enquiry through to final checkout, reducing friction and enhancing user satisfaction. - Automated efficiency
Integrated tools and custom-developed solutions automated previously manual tasks, reducing the potential for errors and improving overall operational efficiency.
Streamlined customer workflow
Customers experienced a smoother, more intuitive journey from initial contact to checkout. The streamlined workflow reduced friction points and improved the overall user experience, leading to higher satisfaction rates and increased conversions.
Efficient quote management
The custom “Request a Quote” feature provided ARMD Digital with a powerful tool for managing customer enquiries. This feature not only facilitated accurate and efficient quote generation but also enabled better tracking and follow-up of potential leads, resulting in increased sales and improved customer relationships.
Conclusion
By leveraging the most up-to-date WordPress technology, LightSpeed successfully transformed ARMD Digital’s website into a robust, intuitive platform that significantly enhances user experience, simplifies management, and positions the company for future growth.
Client
feedback
Anthony Rodinis“We needed a reliable partner who could rebuild our website with modern standards and provide a user-friendly content management solution. LightSpeed delivered exactly that—an intuitive, powerful website that we can manage internally with ease. Their expertise has translated our complex needs into a seamless digital experience.”
Marketing Operations Specialist @ ARMD
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