The project
Deep Blue Adventures (DBA) is a travel company that specialises in dive and adventure tours. They needed a modern website to showcase their trips and help potential customers plan their next adventure. Additionally, they required a site to handle frequent updates to their tours and packages. Their previous website was difficult to update, offered a poor mobile experience, and didn’t encourage visitors to make enquiries or bookings. This led to the need for a website redesign.
The challenges
DBA’s old website struggled with a few major issues:
- Outdated Design: The site looked dated and was confusing for new visitors. This caused people to leave before they found what they needed, highlighting the urgency of the Deep Blue Adventures website redesign.
- Hard to Update: Staff found it nearly impossible to add or change basic information like new trips, travel schedules, or promotional offers.
- Weak Mobile Experience: On phones or tablets, the website was cumbersome, leading to frustrated visitors.
- Poor Integration: Their tours come from Wetu, an external itinerary platform. The old site couldn’t pull in or display that information reliably.
These pain points highlighted the need for a fresh, professional design and a user-friendly platform. This was particularly important as DBA prepared for a major travel trade show in November 2024, prompting the Deep Blue Adventures website redesign.
The solution
LightSpeed stepped in to create a fresh, user-friendly website that both the DBA team and their customers would enjoy:
- Modern, Mobile-Friendly Design
We revamped the overall look of the site, ensuring it looks professional and works smoothly on any device—computers, tablets, or phones. - Easy Updates with Wetu Integration
We built a simple way to import tours directly from Wetu. This saved DBA time and ensured that all details (like trip itineraries, accommodation info, and images) stayed up-to-date. - Empowering the DBA Team
Instead of calling a developer for every small change, DBA can now easily manage their website content themselves. They can add new special offers or update a trip itinerary after the redesign. - Better Performance and Speed
We optimised the site so pages load quickly. This gives users a smoother experience and makes it more likely they’ll book or enquire.
The results
Since relaunching the website:
- Easier Day-to-Day Management: The DBA team quickly learned how to manage their own site. They can now add travel specials and update contact details.
- Higher Engagement: Visitors are spending more time exploring tours and special offers. This leads to more customer enquiries.
- Professional First Impression: The new design and branding help showcase DBA’s expertise in dive and adventure travel. This instills immediate trust in potential customers.
- Trade Show Success: DBA found the site invaluable at a major industry event. Visitors checked out new itineraries, and many followed up with booking enquiries. This showcases the success of the Deep Blue Adventures website redesign.
Overall, this project gave Deep Blue Adventures a clean, modern, and flexible website. It supports their current business goals and will grow with them in the future.
Client
Feedback
Working with LightSpeed on our website redesign was a fantastic experience. From day one, they understood our need for a clean, mobile-friendly site that made tour updates and special offers easy to manage. Their seamless integration with Wetu has saved us hours of manual work, and allow us to keep content fresh and relevant. The new design looks professional while still being simple for our team to navigate. The Lightspeed team took time to understand our brand and the image we were trying to convey and reflected that perfectly in the final product. We’ve seen an immediate boost in customer enquiries since launch, and the feedback from our dive and adventure clients has been overwhelmingly positive. I couldn’t be happier with the outcome and highly recommend LightSpeed to any tour operator looking to enhance their online presence!
—Cheryl Patterson, Director of Deep Blue Adventures
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