Phase 05 · Grow
Turn subscribers into a channel you own
We connect email strategy, automation and WordPress or WooCommerce integration to support list growth, engagement and lifecycle performance.
Why this service matters
Your list is media you own
Social algorithms change and search results fluctuate, but email is a direct line to your audience.
- Your email list is owned media, a direct connection that can drive sales and nurture relationships.
- Done poorly, newsletters clog inboxes and erode trust.
- Done well, they become a trusted source of information and turn readers into repeat customers.
What this service includes
How we build your email programme
These are the building blocks we draw from, shaped around your platform, audience and goals.
Audience growth strategy
Lead magnet planning, signup forms, pop-ups and consent-aware opt-ins.
Templates & copywriting
Custom, responsive email templates aligned with your brand and design system, plus subject lines and call-to-action guidance.
Segmentation & personalisation
Subscriber tagging and segmentation based on behaviour and purchase history.
Campaign automation
Welcome sequences, abandoned cart emails, product recommendations and drip campaigns.
Analytics & optimisation
A/B testing, open and click monitoring and campaign performance reporting.
Integration
Connect newsletters to WooCommerce, CRM systems and AI tools for content generation and targeting.
AI in email marketing
AI assists, people stay in charge
Faster variants, human oversight. We use AI tools to speed up newsletter work, with human oversight so content stays on brand, accurate and aligned with your audience’s needs.
Subject-line variants
AI helps generate subject-line variants for you to test.
Newsletter snippets
Long-form content summarised into newsletter-ready snippets.
Send-time suggestions
Suggested send times based on subscriber engagement patterns.
What you receive
An email programme ready to run
A strategy, the assets and the setup to start sending with confidence.
What you receive
- A customised strategy tailored to your business goals and audience
- Professionally designed templates and signup forms
- Segmentation and automation setup with initial campaigns ready to run
- Training on creating and sending campaigns in your chosen platform
- Performance reports and recommendations for continual improvement
Your role
- Share your business goals and audience details
- Provide access to your email platform, CRM and WooCommerce store
- Supply brand assets and content to feature
- Review templates and approve the first campaigns
Frequently asked
Common questions about email marketing
More questions? Send us a note and we’ll reply within a working day.
We specialise in Mailchimp and MailPoet, and can integrate other services such as SendGrid or custom CRMs if needed.
Yes. We clean and migrate existing subscriber data and set up proper segmentation, paying close attention to consent and relevant regulations.
We offer content strategy and can help with subject lines and email copy. For ongoing content, we recommend pairing this with our content service.
We track open rates, click-through rates, conversions and revenue attribution from email campaigns. We also monitor list growth and unsubscribes.
We implement double opt-in where appropriate, provide clear unsubscribe options and host your data securely. We advise on privacy best practice, but compliance responsibilities remain with your organisation.
Next steps
Where to go next
Email works best with strong content, smart AI use and a platform that can handle the traffic.
Content
Structured content creation gives you a steady stream of high-quality material to share.
AI
Generate personalised recommendations and segment audiences for smarter campaigns.
WooCommerce solution
Use automated follow-ups, abandoned cart emails and product recommendations to support sales.
Ready to turn your email list into a growth engine?
Let’s talk about your newsletter goals and build a strategy around them.
- Platform integration with Mailchimp, MailPoet and custom CRMs
- Segmentation and automation flows
- Revenue tracking and clear reporting