Phase 04 · Launch
Faster pages, easier to crawl, built to stay fast
We optimise code, content and infrastructure to support better Core Web Vitals, conversion performance and search visibility over time.
Why this service matters
Page speed shapes every visit
What slow pages cost, and what optimisation protects.
- Page speed influences search ranking, user satisfaction and revenue.
- Poor performance frustrates visitors and increases bounce rates.
- Optimisation can reduce infrastructure costs, improve accessibility and prepare your site for high-traffic events.
What this service includes
The layers we tune
These are the building blocks we draw from, applied across server, application, front-end and content.
Performance audit
Baseline metrics, bottleneck identification and a quick-win plan.
Database optimisation
Indexing, query tuning and cleanup to reduce response times.
Caching strategy
Server-side, object and CDN caching tailored to your traffic.
Asset optimisation
Compress images, minify scripts and reduce third-party bloat.
Core Web Vitals & Lighthouse tuning
Work through LCP, CLS and interaction-responsiveness issues.
Monitoring and alerts
Ongoing measurement via dashboards and alert systems.
AI in performance
Spot slowdowns before your visitors do
Pattern analysis, tuned responses. We employ AI tools to analyse performance patterns, anticipate bottlenecks and recommend caching strategies.
Pattern analysis
Performance patterns across traffic and releases show where slowdowns begin.
Caching recommendations
Data-informed suggestions for caching that suit your stack and traffic.
Cost-effective resourcing
Fine-tune resource allocation so speed stays cost-effective.
What you receive
Measured improvements you can maintain
A prioritised plan, the optimisations themselves and the reporting to show what changed.
What you receive
- Performance audit report and priority list
- Implementation of optimisations
- Post-tuning performance report
- Monitoring setup and dashboards
- Guidance for ongoing performance management
Your role
- Share known slow pages, key journeys and peak traffic periods
- Provide access to your site, hosting and analytics
- Approve staging changes before they go live
- Name a contact for ongoing performance reviews
Frequently asked
Common questions about performance
More questions? Send us a note and we’ll reply within a working day.
We work with custom themes and builder-built sites, though legacy builders limit how far we can optimise.
We configure caching at multiple levels (object, page and CDN) and choose tools based on your stack and traffic.
Our process includes staging and thorough testing to help ensure improvements don’t affect design or functionality.
We track LCP, TTFB, CLS and real user metrics before and after optimisation, and report the improvements.
Yes. We set up ongoing performance monitoring and provide recommendations for continuous tuning.
Next steps
Where to go next
Speed depends on the infrastructure and code beneath it.
Hosting
Ensure the infrastructure supports speed gains.
Development
Address inefficient code and third-party integrations at source.
WooCommerce solution
Speed matters for ecommerce conversions; see how performance fits into our commerce builds.
Don’t let slow pages hold you back
Request a performance audit to find out how much faster your site could be.
- A baseline audit with a quick-win plan
- Caching and asset optimisation tailored to your traffic
- Monitoring and dashboards that keep speed high